With over 15 years of experience in branding and marketing, Stone & Roberts brings strategic expertise to small, independent schools and nonprofits.
Stand out. Connect. Grow.
Today, as so many schools and nonprofits are competing for attention, a strong brand isn’t just nice to have—it’s essential. Clear, compelling messaging and a well-designed, user-friendly website help build trust, engage families and supporters, and ultimately drive enrollment and impact. In a world where first impressions happen online, your brand and website should work together to tell your story in a way that is both memorable and meaningful.
That’s why we take a strategic, individualized approach—aligning your brand, messaging, and website with your unique mission and audience. We don’t believe in one-size-fits-all solutions. Instead, we work closely with schools and nonprofits to craft thoughtful, tailored strategies that highlight their strengths, differentiate them from the competition, and inspire action.
A Note from Our Founder
Tracy Foster
Founder / CEO
“My work has always centered around building things that matter—whether that’s a brand, a business, or a message that truly connects. I began my career in the nonprofit sector, first serving as a fellow at the Teach For America headquarters, where I saw firsthand the power of mission-driven organizations to change lives. That experience shaped the way I approach work—with purpose, strategy, and a focus on impact.
While working in marketing and development at a charter high school school in Washington, DC, a trip to South Africa sparked an unexpected but exciting shift—I launched and grew ONA, a brand that developed stylish but functional premium camera bags. After selling the business, I began offering business and brand development consulting services to startups. And when my children started attending Guidepost Montessori schools, I was excited to begin consulting with them to develop content strategies aimed at engaging parents and increasing enrollment.
Today, I’m so thrilled to bring all of this experience to small schools and nonprofits—helping them build strategic websites, refine their messaging, and create brands that resonate, inspire and drive meaningful engagement. Our small team is passionate, collaborative, and dedicated to making your mission shine through thoughtful strategy and design.
Thank you for being here. We look forward to helping your organization grow and thrive.”